The Rise of the
Premium Internet

2.27.25 • 1:00 PM ET

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7:00 PM

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12 pm

Welcome and Introductions

The Rise of the
Premium Internet

 

 

Tune in here on Thursday, 2.27.25, at 1:00 PM ET to watch the livestream.

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FWD25: The Rise of the Premium Internet

We gathered industry leaders for a deep dive into how marketing innovation can fuel brand growth. 

Watch a replay of the livestream here:

FWD25: The Rise of the Premium Internet

We gathered industry leaders for a deep dive into how marketing innovation can fuel brand growth. 

Watch a replay of the livestream here:

Watch FWD25: The Rise of the Premium Internet 

Join us for a deep dive from industry leaders into how brands can grow through marketing innovation: everything from building consumer-first media strategies grounded in first-party data to the forward-looking partnerships inspiring the most sophisticated global marketers. Click below to watch the entire event on demand.

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Check out last year’s event below:

The Resource Desk:

FWD25 Recap

Industry leaders discuss the future of advertising and how premium partnerships and the open internet are helping to shape it.

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Check out last year’s event below:

Agenda

12:30 PM

Arrivals and check-in

1:00 PM–1:15 PM ET

Welcome to FWD25

1:15 PM–1:30 PM ET

1:30 PM–1:50 PM ET

1:50 PM–2:10 PM ET

2:10 PM–2:30 PM ET

2:30 PM–2:50 PM ET

Break

2:50 PM–3:00 PM ET

3:00 PM–3:20 PM ET

3:20 PM–3:40 PM ET

3:40 PM–4:00 PM ET

4:00 PM–5:30 PM

Cocktails and networking

Agenda

Check back for more updates to the agenda.

12:30 PM

Arrivals and check-in

1:00 PM–1:15 PM

Welcome to FWD25

1:15 PM–1:30 PM

Why Advertising Matters with The New York Times 

1:30 PM–1:50 PM

Programmatic-Led Global Brand Growth with The Walt Disney Company and McDonald’s

1:50 PM–2:10 PM

The Age of Premium: How NBCUniversal is Democratizing Access to Iconic IP and Offering New Opportunities for Engagement and Storytelling

2:10 PM–2:30 PM

Delivering Value: Paramount’s Commitment to Performance with CTV

2:30 PM–2:50 PM

BREAK 

3:00 PM–3:20 PM

How the Premium Open Internet Is Shaping the Future of Omnichannel with Spotify

3:20 PM–3:40 PM

Driving CTV Success and Transparency with Warner Bros Discovery

 

3:40 PM–4:00 PM

The New Streaming Gameplan with Tubi 


Speakers

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Verna De Jesus

VP, Inventory Development

The Trade Desk

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Jed Dederick

Chief Revenue Officer
The Trade Desk

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Will Doherty

SVP, Inventory Development
The Trade Desk

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Anne Enright

Head of Global Media

McDonald’s

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John Halley

President

Paramount Advertising

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Samantha Jacobson

Chief Strategy Officer and EVP
The Trade Desk

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Jamie Power

SVP of Addressable Sales

The Walt Disney Company

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Tim Sims

Chief Commercial Officer
The Trade Desk

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Emma Vaughn

Global Head of Content and Advertising Business Development

Spotify

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WHEN

WHERE

The Times Center

242 West 41st Street
New York, NY 10036

See you in

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